Loudlab is a boutique strategic digital marketing agency for musicians, labels and music ventures.
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Loudlab is a dedicated agency for music.
We work with musicians, labels and music ventures on one thing: the people who listen. Finding them, earning their attention, and building something lasting with them.
We take on a few projects at a time and work closely on each one, from strategy to the last campaign detail.
(01—04)
We work in four movements: attract, engage, scale, monetize.
We attract the people most likely to love the music. We engage them until listening turns into belonging. We scale what proves itself, never what only looks good on a dashboard. And we monetize with care, so the audience sustains the music and the people who make it.
It’s one connected cycle, built around each musician, label or venture we work with. When it turns, it gets louder.
(04)
Strategy · Paid media · Spotify growth · Since 2023
01 / 04
Strategy and growth since 2023. From around 10k to 3M monthly listeners on Spotify, more than 50M streams a year, and a fan base that now fills international shows.
Long-term partnership · Viral campaigns · Fundraising · Benefit event
02 / 04
A long-term partnership with an organization supporting musicians in conflict zones. Campaigns that went viral, millions of views, six-figure donations, and a benefit event featuring Roger Waters, Tom Morello and others.
Branded playlist · YouTube campaigns · Owned discovery · 2019
03 / 04
An owned discovery channel for a US lo-fi producer, built through a branded playlist and YouTube campaigns. Over 14M streams in 2019.
Playlist-led growth · Streaming · 2020
04 / 04
Playlist-led growth for a South Korean lo-fi producer. 34.2M streams in 2020.
We work with a small number of musicians, labels and music ventures at a time. If you think we’d be a good fit, we’d love to hear about your project.